INDIA
IDEA CELLULAR LTD

IDEA Cellular is a leading GSM mobile service operator in India with pan India licenses. With a customer based of over 40 million in 15 service areas, operations are soon expected to start in Orissa and Tamil Nadu-the first steps in providing pan India services coverage over 90% of India's telphony potential. IDEA Cellular has operations in the states of Delhi, Andhra Pradesh, Gujarat, Maharashtra & Goa, Haryana, Kerala, Madhya Pradesh and Uttar Pradesh (West), Uttar Pradesh (East), Rajasthan, Himachal Pradesh, Bihar, Mumbai, Karnataka and Punjab.

Customer Service and Innovation are the drivers for Idea. A brand known for many firsts, Idea was the first to launch GPRS and EDGE in the country. Idea has received international recognition for its path-breaking innovations when it won the GSM Association Award for " Best Billing and Customer Care Solution" for 2 consecutive years.

IDEA Cellular is part of the Aditya Birla Group, India's first truly multinational corporation. THe group operates in 25 countries, and is anchored by over 125,00 employees belonging to 25 nationalities. The Group has been adjudged "The Best Employer in India and among the Top 20 in Asia' by the Hewitt-Economic TImes and Wall Street Journal Study 2007.

More about IDEA Cellular Ltd  at www.ideacellular.com.